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SIGNUM / MEDICAL MARKETING
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სტომატოლოგიური კლინიკის სავარძლები, პაციენტების მოზიდვა Google-ისა და ChatGPT-ის საშუალებით საქართველოში

Patients from Google and ChatGPT for Dental Clinics in Georgia: How to Fill Empty Dental Chairs with Your Own Website

An empty dental chair costs a clinic money every single day: an unused hour can never be recovered. Patients reach a clinic in three ways: through referrals, through aggregators, and through the clinic's own channel, meaning its website, Google Maps listing, and the answers AI assistants give in three languages. The own channel belongs to the clinic and charges no commission, but a steady flow of patient inquiries from it typically takes six to eight months to build. This article is written...

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Medical SEO Pack by Signum: Patients from Google and GPT, Directly

Aggregators such as Bookimed take 15-25% of every foreign patient. With an average bill of €600, that is €90-150 in commission. Ten patients a month, and the clinic loses up to €1,500 that it could have kept for itself, invested in its own development and growth, and used to win even more clients. The Medical SEO Pack can be a rational answer to this situation. It is a comprehensive solution for medical clinics: technical optimization, content, reputation work and visibility in AI systems...

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Why Georgian Clinics Lose to Aggregators on Google, and How to Change That

Most medical websites in Georgia are invisible to Google. This is not an exaggeration or a marketing trick. We analyzed more than 20 clinics in Tbilisi, Batumi and Kutaisi, and the picture turned out to be systemic: for key queries, the top positions are held by aggregators such as Bookimed and PlacidWay, which take 15–25% of every patient. Clinics are paying for patients they could have received directly. In this article we look at why this happens, what exactly isn’t working on Georgian...

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