Aggregators such as Bookimed take 15-25% of every foreign patient. With an average bill of €600, that is €90-150 in commission. Ten patients a month, and the clinic loses up to €1,500 that it could have kept for itself, invested in its own development and growth, and used to win even more clients.
The Medical SEO Pack can be a rational answer to this situation. It is a comprehensive solution for medical clinics: technical optimization, content, reputation work and visibility in AI systems (GPT, Perplexity, Google SGE). Everything needed so that patients find you directly.
Which Clinics Does This Work For
The Medical SEO Pack is designed for:
Dentistry: implants, veneers, All-on-4, aesthetic dentistry
General medicine clinics: diagnostics, check-ups, narrow specialists
Aesthetic medicine: plastic surgery, cosmetology, anti-age
IVF centers: reproductive medicine
You should consider this solution if you already work with foreign patients or plan to enter that market, if you pay aggregators and want to reduce your dependence on them, or if you have a website (even if it currently “isn’t working”).
Why an Ordinary SEO Specialist Can’t Handle a Medical Website
Medicine is a special category for Google. It is called YMYL (Your Money Your Life): websites where a mistake can cost someone their health. The search engine sets elevated requirements for such sites. Here is what a medical SEO specialist needs to know:
E-E-A-T signals: how to show Google the doctors’ expertise, the clinic’s authority and the reliability of the information
Medical schema markup: MedicalBusiness, Physician, DentalProcedure and other specific types that an ordinary SEO specialist does not use
Multilingual setup: correct hreflang configuration and different approaches for European and Arab markets
AI optimization: how to make GPT, Perplexity and Google SGE recommend your clinic specifically
It is like the difference between a general practitioner and a narrow specialist. A GP is good for general cases, but a complex situation calls for someone who deals with exactly that issue.
We wrote about the specifics of medical SEO in detail in the article Why Georgian Clinics Lose to Aggregators on Google and How to Change That.
What’s Included in the Medical SEO Pack
BASIC
SEO audit at the start
Optimization of key pages (up to 5)
Schema markup: MedicalBusiness
4 articles per month in 2 languages
Meta tags and image alt text, so Google can understand and display them
Speed optimization (a critical problem for Georgian clinic websites)
Google Business Profile setup
Basic GA4 analytics + lead tracking
Monthly text report
Who it’s for: small clinics that want to start with a minimal budget and test the results.
PRO
Everything from BASIC, plus:
6-8 articles per month in 3 languages
Extended schema (doctor, procedure, review, FAQ)
Optimization for AI answers through structured content, for GPT, Perplexity and Google SGE
UX optimization: application forms and calls to action
Reputation management: work with reviews
1 PR publication per month (the platform is paid separately)
Monthly video report, 5-10 minutes
Who it’s for: clinics that are serious about growth and want systematic work across all channels: Google, AI systems and reputation.
BUSINESS
Everything from PRO, plus:
8-12 articles per month
2-3 PR publications per month
Brand query promotion
Priority support (response within 4 hours)
Monthly 30-minute strategy session
Who it’s for: large clinics or networks with aggressive growth targets.
Important: all plans include work on multilingual setup. PRO and BUSINESS plans include optimization for AI systems. The contract is monthly. You can explore the plans in the Medical SEO Pack section.
Timeline and Expected Results
Period | What happens | Measurable result |
Months 1-2 | Technical foundation | Speed is normal, indexing is configured, analytics works |
Months 3-4 | Growth for low-frequency key queries | Top 30 → top 10 for the first queries, organic traffic grows |
Months 5-6 | Growth for target queries | Top 10 for 5-8 queries, leads directly from Google |
6+ months | Cumulative effect | AI systems start recommending the clinic, the flow of leads stabilizes. We support and improve the results |
These are benchmarks for a clinic with an average level of competition in Georgia. SEO is a cumulative process: the longer you work, the stronger the effect.
When Does It Pay Off
Take a dental clinic as an example.
Starting data:
Average bill (cleaning + treatment + restoration): €600
Aggregator commission: 20% = €120 per patient
PRO plan: $990 ≈ €900 per month
Calculation: for the plan to pay for itself, you need only 8 patients a month coming directly rather than through an aggregator. 8 × €120 = €960 saved.
Reality: at the 6+ month horizon, SEO brings 10-15 patients a month. That is €1,200-1,800 saved every month. Meanwhile, the site keeps working and accumulating positions.
And you start to see the effect not in savings but in substantial additional profit.
For high-bill procedures (implants, All-on-4 with a bill of €2,000+), payback comes faster: 2-3 patients a month is enough.
The main difference from an aggregator: you are investing in your own asset. Stop paying an aggregator and the flow stops. If you stop paying for SEO, the site keeps working and the positions remain.
Frequently Asked Questions
What if I already have a marketer?We can work together, or we can take SEO on entirely. We start with an audit to avoid duplicating effort.
Is it possible to start in one month?Yes. The contract is monthly. Fixing errors and getting the website in order will clearly have a positive effect on search results from the very first month. But SEO has a cumulative effect, and results become obvious from months 3-4.
Do you work only with dental clinics?No. The Medical SEO Pack is suitable for any medical clinic: general medicine, aesthetics, IVF, diagnostics.
How do I get started?Write to us and we will run a free express audit of your website and show you the specific growth points.
Next Step
The Medical SEO Pack is not universal SEO but a solution for the medical business. We understand the specifics of YMYL, E-E-A-T, multilingual setup and AI optimization. We work only with the medical sector in Georgia.
Want to find out whether this fits your clinic?
Write to us on Facebook or leave a request on the website. The initial audit and consultation are free.
SIGNUM Marketing | Medical SEO Department
The only agency in Georgia specializing in SEO and AI promotion for the medical sector.
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